Case study · Premium consumer brand
Killing counterfeits and unlocking channel data
“The seal turned anti-counterfeit spending into a customer-engagement and data asset. That changed the business case entirely.”
The challenge
Counterfeits were undercutting a premium brand and eroding customer trust, while the brand had no first-party view of where its products were actually being sold and opened.
What we deployed
Every product ships with an NTAG424 authentication seal. Customers tap to confirm it is genuine and EU-made; the brand sees each verification as first-party channel and sell-through data.
The results
Counterfeit complaints all but disappeared, and the brand gained a live map of genuine activations it never had before.
“The seal turned anti-counterfeit spending into a customer-engagement and data asset. That changed the business case entirely.”
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